What exactly is Crowdfunding? In layman language, crowdfunding is a concept where a lot of people commit money to a venture or a project to raise a target amount of money in a stipulated time frame. i.e. rather than relying on one individual to fund the project we get a lot of people (crowd) come together to fund the idea/project. The concept is simple. For ex, you need 3,00,000 INR to start a venture or Startup. You have few people who are willing to fund you with money ranging from 3,000 to 10,000 INR. You go and ask all...Read More
Starting a new business venture is a challenge. You as an Entrepreneur are always in shortage of time, money, resources. I am witnessing the most common business problems faced by new ventures while working with 3 new ventures. One of the ventures is a Digital Marketing Agency started by me (The Sharp Brain). The other is an e-commerce company (Manja Box) selling curated home décor and utility items and the third is a mobile app gaming company (Grandeur Apps). I am leading one. Investing and mentoring the second and providing business consultation to the third. In between, my product...Read More
Let me make a confession. Despite running a company for 7+ years, handling a marketing team is one part where I have always lacked. Call it bad luck or my trust issues which for some reason work the opposite of the literal meaning of “trust issues”. The guys who have trust issues do not trust people easily. I, however, trust them too much. (that’s what my better half says). abilities where I trust my team a lot. I have been duped quite a few times by marketing professionals. Despite all the duping, I have refused to learn anything. The...Read More
The arrival of startups: A few years back, Outsourcing made the world took notice of Indian companies. Foreigners respected us for our “techie” brains. We were no more from the land of snake charmers and farmers. The wave changed the landscape of some of the sleeping cities like Gurgaon overnight. The likes of Gurgaon were now the satellite cities of the country. The sprawling farmlands had made way for swanky glass buildings. It was around 2011, India saw for the first time the ad of an e-commerce website on TV. E-commerce, which was already a successful trend had entered...Read More
Years after running a conventional business, we finally decide to get “innovative”. After trying a series of ideas for a small business, we have finally zeroed in on an innovative startup small business idea. I can now proudly gloat at the top of my voice “I am soon going to start a startup”. You might be wondering where is all this heading to? Let me give you a little background on what I do to earn my bread and butter. I run a software company. In fact, I walk a software company. If I was running the company, I...Read More
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