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How Expensive resources make Startups and small Businesses Poor

Let me make a confession. Despite running a company for 7+ years, handling a marketing team is one part where I have always lacked. Call it bad luck or my trust issues which for some reason work the opposite of the literal meaning of “trust issues”. The guys who have trust issues do not trust people easily. I, however, trust them too much. (that’s what my better half says). abilities where I trust my team a lot. I have been duped quite a few times by marketing professionals. Despite all the duping, I have refused to learn anything. The...

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Startup or MNC? You are not the only one who is confused

The arrival of startups: A few years back, Outsourcing made the world took notice of Indian companies. Foreigners respected us for our “techie” brains. We were no more from the land of snake charmers and farmers. The wave changed the landscape of some of the sleeping cities like Gurgaon overnight. The likes of Gurgaon were now the satellite cities of the country. The sprawling farmlands had made way for swanky glass buildings. It was around 2011, India saw for the first time the ad of an e-commerce website on TV. E-commerce, which was already a successful trend had entered...

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My Startup Eureka moment is here

Years after running a conventional business, we finally decide to get “innovative”. After trying a series of idea for small business, we have finally zeroed in on an innovative startup small business idea. I can now proudly gloat at the top of my voice “I am soon going to start a startup”. You might be wondering where is all this heading to? Let me give you a little background on what I do to earn my bread and butter. I run a software company. In fact, I walk a software company. If I was running the company, I would...

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Are you ready for a Business Partner?

When you are starting a new business, you are always in two minds in starting a business with a partner or starting without one to share your burden. There are advantages disadvantages of a partnership business. On one hand, I have had startups/businesses where I was a partner which closed due to the stupidity of partners. On the other hand, my ever-reliable source of income, my sole business which has survived all storms (and is going from strength to strength) has a business partner, who undoubtedly has outshined all my achievements in last few years. How did I find a business...

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How well do you know your numbers?

“Know your numbers’ is a fundamental precept of a business ~ Bill gates” You have the idea. You have the passion. A solid technical know-how of how to make your product. You know you are just inches away from disrupting the market with your idea. You know the steps to start your own small business. Time to take the plunge? Wait! How well do you know your numbers? (Please do not call me a party spoiler. I know I asked a question before you could just hit “launch” button on your screen) Since I have already stopped your startup...

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